Konica Minolta Continues to Lead in Customer Loyalty for Eleventh Consecutive Year with Brand Keys Recognition
Smart office solutions leader seen as one of best brands to meet client expectations for technology efficiency and productivity
Mississauga, ON – February 8, 2018 – A remarkable streak in client loyalty continues for its 11th year in a row, as Konica Minolta Business Solutions (Canada) Ltd. (Konica Minolta), a smart office solutions leader is once again ranked No. 1 in for client loyalty and the highest brand engagement. Brand Keys, a New York–based client loyalty and engagement consultancy, publishes this annual syndicated study, which examines clients' relationships with 740 brands in 83 categories. According to the 2018 Brand Keys Customer Loyalty Engagement Index®, the company has been recognized for Brand Loyalty in the "MFP Copier" (Multifunction printer) category.
Brand Keys 23nd annual Customer Loyalty Engagement Index and research consultancy, identifies brands that are best able to engage clients by meeting or exceeding their expectations, thereby creating client loyalty. Brand Keys' Customer Loyalty Engagement Index recognizes the brands that receive the highest loyalty and engagement assessments, and surpass competitors for surprising and delighting clients.
"A key differentiator for our brand is developing strong customer engagement and we strive to be a brand that our customers can count on” said Norm Bussolaro, Senior Director, Marketing, Konica Minolta Business Solutions (Canada) Ltd. “We are very proud and appreciative to be recognized for this award for the 11th consecutive year, and we look forward to continuing to provide the highest quality solutions and services to our clients."
"Konica Minolta deserves particularly special congratulations this year," said Robert Passikoff, President and Founder, Brand Keys. "Clients have spoken for the 11th year in a row, again determining that Konica Minolta was the brand that best met their very high expectations for technology, efficiency, and productivity. In addition, Konica Minolta has accomplished this extraordinary feat in the face of shifting category values where only the best-of-the-best were able to maintain their category leadership. We offer them our sincere congratulations for these accomplishments."
This is the 23nd annual survey conducted by Brand Keys, a New York-based brand engagement and customer loyalty research consultancy (brandkeys). A complete list of the CLEI's 83 categories and the brands that best emotionally engaged consumers can be found at: http://brandkeys.com/portfolio/customer-loyalty-engagement/
About Konica Minolta
Konica Minolta Business Solutions (Canada) Ltd. is reshaping and revolutionizing the Workplace of the Future™ (www.reshapework.ca). With our comprehensive portfolio, we deliver solutions to leverage mobility, cloud services and optimize business processes with workflow automation. Konica Minolta's IT services division IT Weapons offers a range of IT strategy, support, and network security solutions across all verticals. Konica Minolta has been recognized as the #1 Brand for Customer Loyaltyin the MFP Office Copier Market by Brand Keys for ten consecutive years. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for five years in a row. We partner with our customers to give shape to ideas and work to bring value to our society. For more information, please visit: www.konicaminolta.ca and follow Konica Minolta on LinkedIn, YouTube, Facebook and Twitter@KonicaMinoltaCA.
Rebekah Fougere, Vice President, Client Services
Think2Grow Marketing for Konica Minolta Business Solutions (Canada) Ltd.