Create A Rich Sensory Experience
A key emerging trend in the print, publishing, and packaging industries is the growing success of service providers using digital enhancement technology to embellish and decorate colour ink output. By doing so, printers strengthen both their bottom line revenues and their customer relationships.
A beneficial result of these new developments will be growing market awareness about new types of “sensory-based” print applications designed to create a memorable impact in a world of omni-channel communications. The tactile and optical special effects represent a powerful new way to use print as an information medium.
Feel The Print And Dazzle With Embellishment
The primary driver for adoption of digital print enhancement technology has been the value it brings to make marketing communications output stand out from the clutter by engaging the target audiences’ interactive and sensory perceptions. Adding texture and foil to graphic design helps create a more dynamic, eye-catching impact. It also helps to stimulate bio-chemical instinctual responses that lead people to reach out and “touch” the enhanced printed product. Many scientific research studies have shown that the relationship of consumers to physical objects (such as enhanced print output) is much deeper, richer and more meaningful than virtual communications (like emails, text messages, and videos).
It Is So Easy
MGI JETvarnish 3D presses produce 100% digital print enhancements — dramatic 2D/3D dimensional Spot UV varnishes with foil highlights for applications on hundreds of substrate surfaces, including paper, plastic, and synthetic stocks.
One of the more revolutionary impacts of digital enhancement is its application to a variety of print media according to customer need, interest, and budget. For example, JETvarnish 3D customers have used the technology to increase margins and revenues on standard commercial printing applications like brochures, business cards, invitations and stationery — as well as getting into profitable new markets like book publishing, packaging and point-of-sale (POS) merchandising projects. MGI digital special effects help printers energize their customers’ brand campaigns resulting in highly profitable new application revenue streams.
5 KEY INSIGHTS OF DIGITAL PRINTING
|1||TIME TO FIXATE ON A PRODUCT1||Packages without foil:
|Packages with foil:
|Packages without foil:
|Packages with foil: ~1.93 SECONDS|
|3||INCREASE THE RATE OF ATTRACTION2||Foil-enhanced packaging increases the rate of attraction by up to 2.5 times over the same packaging without the high-visibility enhancement|
|4||HIGHER QUALITY PERCEPTION2||Packaging with specialty printing and enhancement have more than 46% higher quality perception|
|5||HIGHER LIKING RATING33||The longer individuals focus on an item, the more likely they are to choose that item and give it a higher liking rating|
- A 2013 study commissioned by The Foil & Specialty Effects Association; “An Initial Study into the Impact of High Visibility Enhancements on Shelf Presence”
- The Foil & Specialty Effects Association (FSEA); Whitepaper: “The Impact of High-Visibility Enhancements on Shelf Presence: A Second Study”
- Aradhana Krishna, Luca Cian, Nilüfer Z. Aydinoglu: “Sensory Aspect of Package Design”, 2017