Konica Minolta Again Ranked #1 in Brand Loyalty in Brand Keys’ 2019 Customer Loyalty Engagement Index
Company remains leading brand for customer loyalty in MFP copier category for twelfth consecutive year
MISSISSAUGA, ON. (May 28, 2019) – Konica Minolta Business Solutions (Canada) Ltd. (Konica Minolta) announced today that it has again received first place in Brand Loyalty in the 2019 Brand Keys Customer Loyalty Engagement Index. This marks the twelfth consecutive year that Konica Minolta has received this prestigious recognition.
Brand Keys, a New York–based client loyalty and engagement consultancy, publishes this annual syndicated study, which examines clients’ relationships with 822 brands in 90 categories. According to the 2019 Brand Keys Customer Loyalty Engagement Index, Konica Minolta has been recognized for Brand Loyalty in the “MFP Office Copier” (multifunction printer) category.
Brand Keys’ 24th annual Customer Loyalty Engagement Index and research consultancy identifies brands that are best able to engage clients by meeting or exceeding their expectations, thereby creating client loyalty. The Index recognizes the brands that receive the highest loyalty and engagement assessments and surpass competitors for responding to the category values customers desire most.
“We’re extremely proud to receive this recognition of customer loyalty and satisfaction from Brand Keys for the twelfth year in a row,” said Norm Bussolaro, Sr. Director of Marketing, Konica Minolta Business Solutions (Canada) Ltd. “We’re constantly striving to deliver products and services of real value to our customers, and this award exemplifies our commitment to that end.”
“It’s hard to measure what moves faster today. Customer expectations or their desires for innovation?” said Robert Passikoff, Brand Keys Founder and President. “Based on Konica Minolta’s track record, they’ve managed not only to keep up with both, but to anticipate tech sector trends. Twelve years being a loyalty leader is an extraordinary accomplishment in today’s marketplace and we congratulate them.”
A complete list of the Customer Loyalty Engagement Index’s 90 categories and the highest-rated brands can be found here.
About Konica Minolta
Konica Minolta Business Solutions (Canada) Ltd. is reshaping and revolutionizing the Workplace of the Future™ ( www.reshapework.ca). With our comprehensive portfolio, we deliver solutions to leverage mobility and cloud services and optimize business processes with workflow automation. Konica Minolta's IT Services Division offers a range of IT strategy, support and network security solutions across all verticals. Konica Minolta has been recognized by Brand Keys as the #1 Brand for Customer Loyalty in the MFP Office Copier market for 12 consecutive years. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for six years in a row. We partner with our customers to give shape to ideas and work to bring value to our society. For more information, please visit www.konicaminolta.ca and follow Konica Minolta on LinkedIn, YouTube, Facebook and Twitter (@KonicaMinoltaCA).
Think2Grow Marketing for Konica Minolta Business Solutions (Canada) Ltd.
Brendan Hills, Director of Communications