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Creative Path Launches Abra PrintFX, a New Division Leveraging Konica Minolta’s Game-Changing Digital Finishing Technology

With the installation of North America’s first MGI JETvarnish 3DS with Twin-Head Inkjet System and AIS, Creative Path paves the way to bring new level of digital finishing flexibility to advertising and creative agencies

MGI JETvarnish 3DS
MGI JETvarnish 3DS

Mississauga, ON – September 13, 2017 – Konica Minolta Business Solutions (Canada) Ltd. (Konica Minolta), a leading provider of Industrial and Inkjet products, is pleased to support Creative Path in their announcement of a new division called Abra PrintFX. This move lets designers gain access to today's most advanced digital tactile spot coating & variable foiling technologies. Designers can now create visually compelling, one-of-a-kind printed materials with short-run customization previously not possible via traditional methods.

Today's printers are faced with challenges of shrinking margins and ability to differentiate in a commodity-based market. From a marketing standpoint, they face the greatest challenge – how to add value to printed pieces.

According to Creative Path's founder Patrick Sinn, "We'll be utilizing the capabilities of the MGI JETvarnish to help our clients stand out with special effects. This in turn, will help them sell to their end clients. We want to make every printed project unique. Working with creative people will really push our imaginations to the next level as our staff put the love, passion and magic back into printed materials."

At the heart of Abra PrintFX is the MGI JETvarnish 3DS with iFoil technology. The patented Twin-Head Inkjet System of the MGI JETvarnish 3DS leverages Artificial Intelligence (AI) to perfectly synchronize the varnish and hot foil inkjet head alignment on every page of print. With 200 micron precision, the system runs over 5 billion operations per second and will even adjust for defects from original offset or digital print runs and any subsequent lamination. The process is equivalent to having 300 registration cameras inspecting each square inch on the page while aligning the varnish and foil layers in real-time.

According to Chris Dewart, President and CEO of Konica Minolta Business Solutions (Canada) Ltd., "We are excited to see Creative Path build out an entirely new line of business based on our innovative technology. Back in April, Patrick and several other new MGI customers shared their plan for growth at a jam-packed VIP event at Graphics Canada. Industry expert Frank Romano moderated the session and the message was very clear – embellishing print in a flexible and cost-effective manner is on its way to becoming a driving force in the print industry. We are thrilled to see Creative Path's vision become a reality with the introduction of Abra PrintFX division."

To find out more about Creative Path and their story, view this video. https://youtu.be/Y_7Cb4LXF8c

About Konica Minolta

Konica Minolta Business Solutions (Canada) Ltd. is reshaping and revolutionizing the Workplace of the Future(www.reshapework.ca). With our comprehensive portfolio, we deliver solutions to leverage mobility, cloud services and optimize business processes with workflow automation. Konica Minolta's IT services division IT Weapons offers a range of IT strategy, support, and network security solutions across all verticals. Konica Minolta has been recognized as the #1 Brand for
Customer Loyalty in the MFP Office Copier Market by Brand Keys for 10 consecutive years. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for five years in a row. We partner with our customers to give shape to ideas and work to bring value to our society. For more information, please visit: www.konicaminolta.ca and follow Konica Minolta on LinkedIn, YouTube, Facebook and Twitter @KonicaMinoltaCA.

About Creative Path

Started in 1997 and located in Richmond Hill, Ontario, Creative Path is an end-to-end solution provider focused on building powerful messaging and high-impact communications. From unique branding strategies to outstanding graphic design, the company is focused on first and lasting impressions. Creative Path also specializes quick turnaround digital printing, high-volume offset production, regional or international mail and fulfillment, 24/7 online business applications and website development.

Abra PrintFX, new vision for Creative Path will allow designers to create impact like never before at prices unmatched with conventional methods. With the new MGI JETvarnish 3DS with iFoil technology, clients can now achieve amazing one-of-a-kind print materials. See. Feel. Touch. It's Magic! For more information, please visit: www.abraprintfx.com

Press Contact:
Rebekah Fougere, Vice President, Client Services
Think2Grow Marketing for Konica Minolta Business Solutions (Canada) Ltd.