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Brand Keys Names Konica Minolta First on Customer Loyalty Engagement Index

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Konica Minolta Business Solutions (Canada), Ltd.
Date Posted: March 24, 2010

Brand Keys Names Konica Minolta First on Customer Loyalty Engagement Index

Konica Minolta Remains Leading Brand in MFP Office Copier Category,
Holding Number One Ranking for Third Consecutive Year

Mississauga, ON – March 24, 2010 – – Konica Minolta Business Solutions (Canada), Ltd. (Konica Minolta), a leading provider of advanced imaging and networking technologies for the desktop to the print shop, today announced that it was awarded first place in the 2010 Brand Keys Customer Loyalty Engagement Index in the "MFP Office Copier" category for the third straight year. Each year New York-based marketing consultancy Brand Keys publishes its Customer Loyalty Engagement Index, which surveys more than 33,500 adult Americans to determine how brands rank in customer loyalty. The 2010 Index examined customers' relationships with 518 brands in 71 categories. Other winning brands for 2010 include Apple, Google, JetBlue, and McDonald’s.

The 2010 Brand Keys research paints a detailed picture of the category drivers that engage customers, engender loyalty, and drive real profits. The Brand Keys methodology, which considered several competitors, asked customers to characterize their perfect product in the MFP Office Copier category, setting the standard for excellence. The 2010 Brand Keys research once again identified Konica Minolta as a leading brand for customer loyalty in the "MFP Office Copier" category when measured against the "Ideal" office copier.

"Konica Minolta is honoured to be recognized for the third consecutive year as the top office copier manufacturer by Brand Keys," said Kevin Kern, Senior Vice President, Marketing, Konica Minolta Business Solutions U.S.A., Inc. "Customers are counting on Konica Minolta for their advanced digital imaging needs and earning this top ranking again confirms that. Our award-winning lines of office systems, printers, production print systems, and application solutions distinguish themselves as the highest quality technology solutions in the marketplace that our customers rely on."

"In a marketplace where customers demand more, and 'brand' has more and more become a surrogate for added-value, it is a tribute to the strength of the Konica Minolta brand that they are able to engender these very competitive levels of customer loyalty," noted Robert Passikoff, Brand Keys founder and president. "More than ever before a brand's ability to meet and even exceed customer expectations – like Konica Minolta – has become a virtual guarantee of product quality and customer satisfaction."

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